A prime example of our target audience is shown above; for our soap "Lopen Road" This is Ethan Defoe; He is 18 years of age and lives in Enfield in the city area. He also habits with his parents and his brother Sheridan. His favorite hobbies are hanging out with friends, playing Call Of Duty on Xbox, spending quality time with his family and enjoys playing basket ball with them. He also studies Applied Business at Barnet College. He enjoys watching televison with his brother. He mainly watches Channel 4, E4 and BBC1. Programs he generally watches are 90201, Misfits, Hero's, Skins and Eastenders. In addition he enjoys watching new blockbuster films in the cinema, he also keeps an eye on new releases via media magazines and the internet. Hes favourite films at the moment are, Anuvahood, Harry Potter, Kick-ass and Transformers. He also enjoys watching Anime's online as he is interested in creative drawing. However because he is studying most of the time; he also tends catches up with his favorite shows on TV on demand; such as BBCIplayer and 4OD. He would use these websites very regularly sometimes everyday. Ethan also spends time catching up on soap gossip from Facebook and Twitter.
Ethan would usually spend over £50 a month. Ethan shops at stores such TopMan, Blue inc and JD sports. He spends on average £30 on clothes such as t-shirts and hoddies.His favourite shopping cities are Brent Cross and Westfields. However he usually visits Enfield Town as it is only a 10 minute walk from his house. He purchases magazines weekly from a nearby newsagents, such as gaming magazines along with new film releases and television magazines such as Sky, Xbox 360 nd Tv listing. On average he spends around £10-20 on magazines per month. Along with magazines he also catches up on reading Manga on the internet. He receives most of his finance from his parents as he is unemployed at the moment.
He enjoys listening to music, typical genres would be Grime, Hip-Hop and RnB. His favourite artists are Skepta, JME, Yasmin, Eminem and Jessie J. Ethan eats in McDonalds, Kft and Nandos generally when he is out with friends or shopping. Overall Ethan is a bubbly person who enjoys trying new things such as meeting new people. He enjoys having fun and living life to his best ability.
The image below represents some of the common features that interest Ethan. CLICK ON THE IMAGE BELOW TO ENLARGE.
We feel Ethan Defeo is a member of a target audience because he enjoys watching a lot of television which is an advantage to us as we feel our soap opera will interest more viewers who already watch a sufficient amount of television. However I feel our new soap has a unique selling point with it being targeted at teenagers with real life issues which means a wide range of different people will be interested in watching "Lopen Road". Ethan enjoys watching programs on Channel and E4, which is an advantage to us as "Lopen Road" will be shown on Channel4 which expresses as to why Ethan is a member of our target audience. The programs he watches such as 90201, Misfits and Skins suggests he enjoys watching programs regarding teenagers and teenage lives which is another element which makes him a target audience for our soap as "Lopen Road" focuses on real issues with an special focus on teenagers. Ethan spends a substantial amount of money on magazines per month which suggests that he enjoys reading about television, film and gaming. This means that he will notice the magazines regarding our soap opera, which will give additional information about our soap and characters.
The following post will include the Lopen Road final trailer along with Youtube annotations which explain where we got certain ideas from relating certain shot types, transitions and text.
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