Content lives of spoilt , teenagers both male and female who some live a life of luxury. I changed the previous idea to only show teenage girls as I felt that would limit the success of this soap in a large way, I will have both male and female characters. Living the life of luxury is not always easy as this soap opera will explain. Terminal illness, Pregnancy, cheating partners, drug abuse and violent behaviour. I feel the target audience for this soap will be young teenagers between the age of 18-25. This soap is not only targeted at females as there are some male characters which further the narrative. It was important to add male characters as this will increase the amount of viewers and attract males to watch the soap.
Characters
Amanda, 19 , life a soul of the party, constant drinking. Fun, loud and outspoken and single. She comes from a high class background and her family are very well respected in their home town. Amanda's mother tries to keep her grounded however she struggles. I feel the audience will find this character interesting and entertaining which will keep them watching the soap.
Tony, 19 , womanizer, takes drugs , has a bad reputation, trouble maker, rude and in a relationship with Juila who is considerably younger than him. Tony comes from a middle class background and lives in a relatively small house. He lives with his mother as his father left him when he was very young. Tony has had a hard upbringing which leads to why he is so unstable. I feel many members of the audience will be interesting to see h0w this character progresses within the soap and if he can change into a better person.
Julia, 16, Quiet, spends all her time studying for her A-level exams, hard working and in a relationship with Tony. Julia comes from a high class background and lives with her mother Judith. Her father lives nearby but has a previous record of being violent towards her mother. Julia was always the quiet girl at school until she met Tony who changed her life. Julia feels she is being forced into bad habits with Tony but loves him too much to end their relationship. I feel the audience will be able to relate to this character the most and sympathise with her issues.
Judith, 40, mother of Juila, solicitor, strict parent who only wants the best for her children and divorced. After splitting up with her violent husband Judith wants the best for her daughter and wants her to succeed in life. This character will be relatable to both teenagers and parents as many parents want the best for their children but it isn't always communicated.
Location : North London - Winchmore Hill which is explained in the title of the soap opera. It is important to make the audience aware of the location and surroundings so they can relate to the area. To show the location i will use shots of road signs, buses, inside houses along with cafe's, bars and clubs.
Episode 1 : Amanda gets ready to go out clubbing at her massive house with her friends Emma and Sarah. Once reaching the club they find Tony. Tony and Amanda get on well with each other as they have met at college. They later share a kiss which leads to taking drugs together, the security catch wind of this and call the police to the club. Juila (Tonys girlfriend) is at home studying and keeps calling Tony but he rejects her calls. The first episode ends with a cliffhanger as Tony is arrested for drug possession. This will leave the viewers in suspense to see what will happen to Tony.
Future episodes: Tony pressurizes Juila into sex with him which leads to her falling pregnant at the age of 16. Judith finds out about her daughters pregnancy and demands an abortion. Julia leaves school and home with her violent father .
Tony's count sentence which leads to other criminal sentences. Amanda and her friends become drug users with Tony. There are many future story lines for "Winchmore Hills" i feel they will keep the audience interested, it is important to involve characters from different ages to ensure we aim to target different viewers.
Target audience : Both male and female teenagers starting from 18+, this soap can expresses issues from all cultures. I now aim to attract male viewers by introducing a lead male character in this soap. This soap is not targeted at only high class people as the issues faced are common with any social class. Although we mainly are aiming at Teenagers, I feel adults will be interested in watching this soap as they will gain an insight to the lives of some teenagers. There are also main male roles in this soap so males may also view this soap opera.
Channel, time of broadcast and frequency : Channel 4 at 9.00pm on a Monday, Wednesday and Friday. I feel with heavy advertising this soap can compete with Eastenders and Coronation Street as this is something fresh and will attract many teenagers. I choose this soap to be on three times a week on a Monday, Wednesday and Friday because this will allow it to get maximum exposure. Its not on everyday as i will end each episode with a mini or large cliffhanger leaving the audience to wait a day for the new episode, this will create some suspense and interest in the soap opera. The time of this soap has been changed from 8.00pm to 9.00pm as although no drug abuse will be shown it may be insinuated and is not suitable for viewers at 8.00pm.
I will now search for an example of a member of the public who I will aim to attract with this treatment. It is important I understand who I want to attract as I can improve my treatment to suit my target audience.
Although "Winchmore Hills" may not be the final treatment chosen, I found it was good research to find out the sorts of people who watch soaps and what other activities draw them into watching soaps.
Target Audience for "Winchmore Hills"
A prime example of my target audience is shown above. Anna Philona is 18 years old who lives in Palmers Green studying journalism at University . As Anna is studying she has no job at the moment which limits to her spending power. Her favourite television programmes include 'Eastenders' 'Gossip Girl', 'The Vampire Diaries' '90210' and 'The Hills' and she often tunes into the television channels 'ITV2', 'MTV' and 'E4'. Anna watches Eastenders religiously and has not missed in episode in years, she also watches the series every week which they are on. This shows that Anna watches television in a big way and is a perfect target audience member.
Anna enjoys listening to mainly Pop music along with some RnB, with her favourite artists including 'Taylor Swift', 'Katy Perry' and 'Chris Brown'. She shops at places such as 'Jane Norman', 'H&M' and 'Topshop'. She enjoys socialising with her friends, going for a drink at Starbucks and hanging out at the shopping centre. Anna also enjoys reading in her spear time and her favourite writers are Stephanie Meyer and Katie Price.
Although Anna is an example of the type of people i will be targeting my soap opera at, I realise that Soap Operas are generally watched and enjoyed by a huge variety of people at different ages and with different interests, appearances and personalities.
As a group we must now decide on the chosen treatment. It is important that we choose the treatment that we can improve and that will be easier to target many audiences.
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